In the new wave of marketing in the digital and AI era, Intelligent Marketing is becoming a key driving force in promoting innovation, personalized marketing and improving efficiency.

The "First IMS Smart Marketing Summit" hosted by ADISON, a brand of VMFIVE Group, was successfully held on August 8 at the South China Bank International Conference Center. Many top domestic industry experts and technology pioneers were invited to the event to reveal how to empower marketing practices to develop more personalized and intelligent products based on the latest applications and trends in marketing fields such as generative AI, big data analysis, RMN, and automated procedures. and efficient marketing techniques.

Sam, founder and CEO of VMFIVE Group, said that he is very pleased to be able to share with you the development trends and innovative practices of future marketing technology through the holding of the first IMS Smart Marketing Summit. He hopes to help everyone master the core technology and innovation in advance. Apply the key and become a new winner in the AI ​​craze.

Generative AI aims at personalized marketing human-machine collaboration 2.0, making AI a powerful assistant

"Generative AI" has officially become a new force in the marketing field. As many as 75% of people believe that the key to market competitive advantage lies in: "Who can have the most advanced generative AI!"

AWS Industry Solution Manager Josie: "Owners can use Amazon Bedrock's database computing and generative AI technology to accurately produce content close to consumers' preferences and conduct personalized marketing, which can effectively increase revenue and conversion rates. "

Blake, product and technical director of VMFIVE, said from the perspective of an R&D engineer that in fact, most companies often encounter the same difficulties when introducing generative AI. Therefore, the company developed a set of encapsulated AI software "ADISON.app", which not only reduces The usage threshold can also eliminate concerns about security and privacy, making it very suitable for implementation of generative AI.

Consumer behavior data-based AI interpretation, integration, and accurate recommendation become a new model of smart marketing

Although Google has announced the cancellation of its plan to deprecate third-party cookies, according to statistics, only 32% of users habitually agree to cookie tracking. Facing the low-cookie era, Winnie, Chief Operating Officer of ADISON: "RMN (Retail Media Network) should be the most successful advertising service integrating retail data and traffic. Through first-party retail data, we can gain insight into consumer purchasing behavior. Coupled with the traffic from retail media, it can help owners optimize their marketing strategies. It can even evolve to RMN3.0 in the future to create an RMN OMO online and offline integrated ecosystem."

Teddy, CEO of Tagtoo Technology, which has mastered a huge amount of domestic e-commerce consumption data, said, "We will use the collected first-party and second-party data to perform Unify ID comparison through the AI ​​database, and use Identity-Graph technology to manage Links to billions of user events. Taking customers in the financial industry as an example, using the LTA audience package of Tagtoo database for advertising, the overall CPA is 42% lower than that of the Meta crowd package.”

One-stop integration of AI to assist process automation and smart agents are fully present, and the APP is about to exit

For some work projects that required human coverage in the past, through the assistance of continuously innovative AI technology, not only can a large amount of personnel costs be saved, but execution efficiency can also be greatly improved.

John, founder and CEO of ACCUPASS, Asia's largest event platform: "Our discriminative AI technology can quickly support face recognition, not only assisting in automatic check-in, but also the exclusive ACCUPAI cloud photography service, from taking pictures, editing to uploading. It only takes 5 minutes. In addition, the organizer can promote the event through the "one-stop advertising system" and use AI to help optimize the results."

Vincent, CEO of Yudong Technology Integration, also said: “The emergence of AI was originally to prepare for ‘automation’. In the past, the digital era was based on web pages and APPs, each with its own division of labor; but after the transformation to AI, there will be no need for any APP in the future. , but through the automated system of AI Agent, we can assemble suitable process designs for customers with different needs through our make.fan suite application platform.”

AI empowers film and television entertainment digital human technology to make idols everywhere

The application of AI technology in the film and television entertainment industry also has surprising developments. Sam, founder and CEO of VMFIVE: "In the past, idol stars could only appear in front of the screen. Now, with the AI ​​technology of 'Digital Human', fans can make real-time calls and chat face-to-face with their idols. Through AI digital avatars can not only interact with fans online 24/7 at any time, but also help with the marketing and promotion of new works; for Internet celebrities or live broadcasters who generally sell products, they can also improve the sales performance and conversion rate. It’s a brand new business model and experience service.”

ADISON Chief Operating Officer Winnie also expressed her expectations at the end of the meeting: "Although today's topic is relatively new, even if a sentence, an idea, or a concept can be taken away, we feel it is worthwhile. 'Smart Marketing' is not a It is a slogan of the future, but a major trend of the present. Let us look forward to the next Smart Marketing Summit and see how many surprises AI-enabled marketing will bring!”