What is LINE Rich Menu?
LINE Rich Menu is a feature in the LINE instant messaging application that allows users to visually interact with the LINE official account menu in the chat interface. It is a fixed menu below the chat window, allowing users to see this slot every time they open the brand's official LINE account.
Advantages of using Rich Menu
Improve user experience: Rich graphic and text menus can enhance user experience and provide more interactive options.
Increase user engagement: Through intuitive menu design, attract users to click and participate in activities or purchase products.
Flexible and diverse designs: According to specific activities or needs, the content of the graphic menu can be changed regularly to adapt to different promotion and marketing strategies. It is not only a function menu, but also a carousel advertisement layout.
How to set up multi-layer Rich Menu
Background settings: The standard LINE graphic menu can be set directly in the background, but currently the official Line OA only allows up to six buttons. Only one layout can be used at a time, and the menu cannot be changed based on user attributes.
Advancement setting: If you need to have multi-level graphic menus that switch between different layouts, you need to use LINE's Messenging API for design and implementation. or via make InstallRichmenu to expand the suite.
LINE multi-layer graphic menu switching example
Through the LINE official account, you can create multi-level graphic menus. Here is an example application:
- 加入 Smart4A intelligent assistant LINE: Multi-layer graphic menu can provide users with different options and functions, increasing interactivity.
Focus promotion and personalized menu
LINE's official account provides the "Focus Promotion" function, which allows you to design and display different graphic menu content for different target customer groups. These menus can be personalized based on user behavior, tags, and attributes to improve user stickiness and conversion rates. Whether it is a member-specific menu or advertising playback type, it is an effect of focus display.
Application scenarios of focus graphic menu
real estate industry: Based on the areas that customers are interested in, push the latest real estate information and market reports, provide graphic menus of the home purchase process, and provide real estate investment analysis and introduction to potential areas for investment customers.
E-commerce retail
Design customized graphic and text menus for different customers. For example, there is an exclusive shopping area for office workers, a VIP area for members, or a skin care product area for girls.
Financial investment industry: Based on customers’ investment risk preferences and investment goals, design exclusive investment advice graphic menus, push real-time market dynamics and financial news, provide financial education content, and improve customers’ financial knowledge.
Social CRM: Transform LINE into a Social CRM tool, providing business teams with exclusive graphic menus to improve customer interaction and sales efficiency.
Catering service industry: Design exclusive menu recommendations based on customers’ dietary preferences, push the latest restaurant activities and discount information through graphic menus, provide members with exclusive offers and activities, and enhance customer loyalty and stickiness.
Automobile industry
Through certified car owner labels, we design exclusive graphic menus and push warranty service and new car experience information.
使用 make.com Automated ManagementRich Menu
Through make.com, you can manage LINE's Rich Menu simply and efficiently, providing a better user experience.
Steps
- Settings menu :
- installOr select LINE Rich Menu.
- Upload menu images and set button positions and actions.
- Save and activate the menu.
- Set alias :
- Use LINE Rich Menu Alias to set aliases for menus.
- When you need to switch menus, you can use aliases to quickly find and apply them.
- Personalized menu :
- Based on user behavior or attributes, use different Rich Menu or Update Rich Menu operations to implement personalized menu display.
Through make.com With the automated workflow, you can easily manage LINE's Rich Menu to provide a better user experience. Whether it is adding, modifying, deleting or querying the menu, these operations can be done in simple steps. make.com Completed in.
Special feature
1. Supports more than official default 6-button menu: A single menu can have up to 20 buttons and can be increased to 20 menus.
2. Group ads can be added: You can specify the start and end dates to switch ads on and off. After clicking on the ad, you can provide feedback or be directed to the target website and conduct statistics.
3. Combined with member information: When combined with member information, the menu function will achieve the highest efficiency, providing different function menus or advertising messages based on user attributes, levels, status and other characteristics.
4. Switch between directories: Supports clicking up and down, allowing menus to be switched between each other, turning the LINE official account into a flexible management interface.
Through these rich and flexible features, LINE Rich Menu provides brands with more opportunities to enhance user engagement and interactive experience. Whether it’s promotions, sales or customer relationship management, Rich Menu can make all the difference.
