What is LINE Rich Menu?
LINE Rich Menu is a feature in the LINE instant messaging application that allows users to visually interact with the LINE official account menu in the chat interface. It is a fixed menu below the chat window, allowing users to see this slot every time they open the brand's official LINE account.
Advantages of using Rich Menu
Enhance user experience : A rich selection of graphic and text-based menus can enhance the user experience and provide more interactive options.
Increase user engagement : Use intuitive menu design to attract users to click and participate in activities or purchase products.
Flexible and versatile design : The graphic menu content can be changed regularly according to specific activities or needs, adapting to different promotion and marketing strategies. It is not only a function menu, but also a carousel ad layout.
How to set up multi-layer Rich Menu
Backend settings : Standard LINE image and text menus can be set directly in the backend; however, the official Line OA currently only allows a maximum of six buttons. Only one layout can be used at a time, and menus cannot be changed based on user attributes.
Advanced settings : For multi-level image and text menus with different layouts, you need to use LINE's Messenging API for design and implementation. Alternatively, you can install Richmenu via make to expand the suite.
LINE multi-layer graphic menu switching example
Through the LINE official account, you can create multi-level graphic menus. Here is an example application:
- 加入 Smart4A intelligent assistant LINE: Multi-layer graphic menu can provide users with different options and functions, increasing interactivity.
Focus promotion and personalized menu
LINE's official account provides the "Focus Promotion" function, which allows you to design and display different graphic menu content for different target customer groups. These menus can be personalized based on user behavior, tags, and attributes to improve user stickiness and conversion rates. Whether it is a member-specific menu or advertising playback type, it is an effect of focus display.
Application scenarios of focus graphic menu
Real Estate : Based on the areas of interest to clients, we push the latest housing information and market reports, provide a graphic menu of the home buying process, and offer real estate investment analysis and introductions to potential areas for investment clients.
E-commerce retail
Design customized graphic and text menus for different customers. For example, there is an exclusive shopping area for office workers, a VIP area for members, or a skin care product area for girls.
Financial Investment Industry : Based on clients' investment risk preferences and investment goals, we design personalized investment advice menus with images and text, push real-time market dynamics and financial news, and provide financial education content to enhance clients' financial literacy.
Social CRM : Transform LINE into a Social CRM tool, providing business teams with customized graphic menus to improve customer interaction and sales efficiency.
Food and beverage service industry : Design personalized menu recommendations based on customers' dietary preferences, push the latest restaurant activities and promotions through graphic menus, provide members with exclusive offers and activities, and enhance customer loyalty and stickiness.
Automobile industry
Through certified car owner labels, we design exclusive graphic menus and push warranty service and new car experience information.
in Use make.com Automated ManagementRich Menu
With make.com , you can easily and efficiently manage LINE's Rich Menu for a better user experience.
Steps
- Settings menu :
- installOr select LINE Rich Menu.
- Upload menu images and set button positions and actions.
- Save and activate the menu.
- Set alias :
- Use LINE Rich Menu Alias to set aliases for menus.
- When you need to switch menus, you can use aliases to quickly find and apply them.
- Personalized menu :
- Based on user behavior or attributes, use different Rich Menu or Update Rich Menu operations to implement personalized menu display.
With make.com 's automated workflows, you can easily manage LINE's Rich Menu for a better user experience. Whether adding, modifying, deleting, or searching menus, these operations can be completed in simple steps within make.com.
Special feature
1. Supports more than the official preset of 6-button menus : a single menu can have up to 20 buttons, and can be increased to 20 menus.
2. Multiple ad groups can be added : start and end dates can be specified to turn ads on and off. After an ad is clicked, feedback can be provided or the user can be redirected to the target website and statistics can be collected.
3. Integrating Member Data : When member data is integrated, the menu function will achieve maximum efficiency, providing different function menus or advertising messages based on user attributes, level, status, and other characteristics.
4. Switch between menus : Supports clicking in a hierarchical manner, allowing you to switch between menus and making the LINE official account a flexible management interface.
Through these rich and flexible features, LINE Rich Menu provides brands with more opportunities to enhance user engagement and interactive experience. Whether it’s promotions, sales or customer relationship management, Rich Menu can make all the difference.
